HelloSafe

For every travel business

Every travel insurance tool in one platform

A curated plan marketplace, built-in Coach Atlas, white-label widget and API: one platform for every travel business. Add insurance to your business, whatever your distribution model.

1 API
Quote, compare, sell
Up to 50%
Commission on every sale
90 days
Attribution window
< 2 weeks
From API key to first sale

Live demo

The real Marketplace, preset for your market

This is the widget partners embed on their own site. Set the trip type, country and language, copy the code, paste it. A script tag or an iframe, no development needed.

This is the real HelloSafe Marketplace, embedded on this page. Change the trip type, the country or the language: your own widget is configured exactly the same way from your dashboard.

Talk to sales

How the API works

From quote to commission in three calls

A clean REST API, live today. Price, display, hand over the link. We handle underwriting, compliance, payment and the policy document.

  1. 01

    Request a quote

    Send trip details (destination, dates, travellers) and get ranked offers from multiple insurers in real time.

  2. 02

    Show the best offers

    Render the offers in your own UI, or let our white-label component do it. The traveller picks the cover that fits.

  3. 03

    Hand over & earn

    Mint a tracked link and give it to the traveller. They purchase and pay on HelloSafe, and your commission is tracked automatically.

quote.js
const body = JSON.stringify({
  trip: {
    intent: "forTourism",
    startDate: "2026-09-10",
    endDate: "2026-09-24",
    countryResidence: "FR",
    arrivalCountries: ["TH"],
    travellers: [{ age: 32 }]
  }
});

const res = await fetch("https://atlas.hellosafe.com/api/v1/travel/quotes", {
  method: "POST",
  headers: {
    "x-atlas-key-id": KEY_ID,
    "x-atlas-timestamp": ts,
    "x-atlas-signature": sig   // HMAC-SHA256 over the raw body
  },
  body
});

const { offers } = await res.json();
// offers[0].price, offers[0].guarantees, then POST /links for the tracked link

A real signed request. Create an account and the same call runs against your sandbox key.

Coverage intelligence

Know what their card doesn't cover

Most travellers think their bank card already covers them, so they decline insurance. It rarely holds up: low caps, long exclusion lists, cover that voids exactly when they claim. Send the first six digits of the card (the BIN) and our API returns what the card really covers, so Coach can expose the gaps and sell the protection they're actually missing.

  • BIN lookup across hundreds of card products
  • Surfaces the real caps, limits and exclusions, not the brochure
  • Turns "I'm already covered" into a justified upsell
  • Higher attach rate: you sell the gap, with proof
Card BIN: first 6 digits
4 9 7 3 5 5 ••••
Visa Signature "I'm already covered"
What the card really covers
  • Emergency medical (not covered)
  • Trip cancellation (capped at £4,000)
  • Adventure sports & COVID (excluded)
Coach sells the gap Recommend cover

£5m emergency medical plus cancellation and sports cover: exactly what the card leaves out.

Who builds with HelloSafe

Made for teams that sell or enable travel

If your users book holidays, apply for visas, or move money for travel, insurance is ancillary revenue you're leaving on the table.

Travel agents and tour operators

Attach insurance to every booking and give agents a quote tool that closes in minutes.

OTAs and booking platforms

Add protection at checkout with pre-filled trip data and an attach-rate-optimised flow.

Fintech and embedded finance

Extend cards, wallets and super-apps with embedded insurance, new revenue, no new licences.

Visa and immigration services

Issue embassy-accepted travel medical certificates alongside the visa application.

Creators and media

Monetise travel audiences with tracked links and a branded comparison widget.

Travel SaaS and PMS

Offer insurance as a native module to every property, fleet or itinerary on your platform.

AI-native

Plug travel insurance into your AI agents

Ship an assistant that doesn't just talk about insurance, it quotes and binds it. In private beta, our MCP server exposes HelloSafe as tools your LLM can call: search cover, compare offers, check what a card already includes, issue a policy. Drop it into your copilot, chatbot or agentic checkout.

  • MCP server: connect Claude, custom agents, and OpenAI-compatible endpoints
  • Typed tools: quote, compare, BIN-check, bind
  • Grounded answers: no hallucinated prices or cover
  • Agentic checkout: the agent completes the purchase
mcp-tool-call.json
{
  "tool": "quote_travel_insurance",
  "arguments": {
    "destination": "JP",
    "dates": ["2026-09-02", "2026-09-20"],
    "travelers": [{ "age": 41 }],
    "card_bin": "497355"
  }
}

// → 3 ranked offers, gaps vs the card's cover, ready to bind

An MCP tool your agent calls, grounded in live HelloSafe data. In private beta.

Ancillary revenue

Up to 50%

commission on every policy you distribute

Travel insurance is one of the highest-margin add-ons in travel. With HelloSafe you earn a recurring share on every sale and every renewal (paid monthly, no threshold) while our insurer partners carry the underwriting and compliance.

£0
Cost to integrate
Monthly
Payouts, no threshold
Recurring
Commission on renewals

Why build on HelloSafe instead of going direct

What it takes to sell travel insurance, and why a single integration beats a single insurer or a DIY build.

HelloSafe Single-insurer API Build it yourself
Insurers available Multiple, compared One You negotiate each
Licensing and compliance Handled by the insurers Partial On you
Time to launch Days to weeks Weeks Months+
White-label and API Both included Varies Build both
Commission rate Up to 50% 10-12% Your margin, your risk
Payouts Monthly, no threshold Threshold applies n/a
Renewals Recurring commission Rarely n/a

Comparison based on typical single-insurer programmes and in-house builds as of 2026.

Built for production

Enterprise-ready from day one

Multi-country and multi-currency

Cover and pricing across 190+ destinations, localised in multiple languages and settled in your currency.

Compliant by design

Our insurer partners carry the regulated insurance distribution. Identity checks, policy documents and the required disclosures are built in.

Secure and reliable

Token-based auth, scoped API keys, webhooks and audit logs. Data handled to industry standards.

Docs, sandbox and support

A full API reference, a sandbox environment and a dedicated integration engineer above volume.

Embedded insurance, answered

The questions partners ask before they integrate.

What is embedded insurance?

Embedded insurance means offering a relevant insurance product inside another purchase journey: for example, adding travel insurance at the moment someone books a holiday. Instead of sending customers to a separate insurer, you surface the right cover in context, by API or white-label, and earn a commission on each sale.

Do I need an insurance licence?

No. HelloSafe is an independent marketplace: our FCA-authorised insurer and broker partners carry the regulated distribution. You surface and sell through our tools; they carry the underwriting, compliance and policy documents.

How long does the API integration take?

The pricing API is live: create an account, get a sandbox key in one click, and most teams ship a working flow in days. Production access is a short review. Affiliate links can be live the same day, with no engineering. The white-label widget is not self-serve: our team builds and configures it with you.

API or white-label, which should I choose?

Use the API when you want full control of the UI and the data; use the white-label widget when you want HelloSafe's optimised flow under your brand with minimal build. Many partners start with the widget and move to the API later.

Which countries and travellers are covered?

Cover spans 190+ destinations with visa-compliant medical certificates accepted by embassies (Schengen, US, Canada, India, Thailand, Australia and more), in multiple languages and currencies.

How do commissions and payouts work?

You earn up to 50% commission on every policy, plus a recurring commission on renewals. Payouts are monthly with no threshold, tracked in your partner dashboard.

Can I see what insurance a bank card already includes?

Yes. Our BIN API takes the first six digits of a card and returns the travel cover bundled with that product (medical, cancellation, rental, baggage and more) across hundreds of card programmes. Coach uses it to recommend only the cover your customer is actually missing.

Do you support AI agents and MCP?

Yes, in private beta. HelloSafe runs an MCP server that exposes quoting, comparison, BIN-check and binding as typed tools your LLM or agent can call, so a copilot or chatbot can recommend, and even complete, an insurance purchase, grounded in live data rather than guesses. Request early access from your dashboard.

Have a technical or commercial question? Contact us

Let's build

Add travel insurance to your product

Tell us what you're building. We'll map the fastest path (links, white-label or API) and get you a sandbox key.